Make your stall inviting, easy to shop and memorable

Stall Layout & Presentation

Your stall is your mini shopfront. A clear, well-presented layout helps customers feel welcome, understand what you sell and feel confident to buy. The goal is simple: make it easy for people to stop, browse and fall in love with your products.

Plan Your Layout Before Market Day

A little planning at home can save time and stress on the day.

Set up your table or marquee in your driveway, garage or living room.
Try different layouts and take photos of what works best.
Make sure there is space for customers to stand and browse without feeling crowded.
Think about where you will stand so you can greet customers easily.

If you are using a marquee, consider how your layout will work from the front and side, especially if people can approach from more than one direction.

Use Height, Levels and Flow

Flat tables can look cluttered quickly. Using different heights creates interest and helps customers

Use crates, boxes, stands or shelves to raise key items.
Place “hero” products at eye level, not hidden in the middle.
Group similar items together so customers can easily compare.
Leave some clear space so the stall doesn’t feel overcrowded.

Think about flow: where will a customer’s eye go first? Ideally, they should see your business name, your main products and clear pricing within a few seconds.

Clear Signage & Easy Pricing

Customers are more likely to buy when they understand what you sell and how much it costs.

Display your business name clearly on a sign or banner.
Use simple, readable fonts and colours.
Make sure every product or section has a visible price.
Consider a main “Price Board” for common items (e.g. “Soaps $8 each or 3 for $20”).

If someone has to ask, “How much is this?” for everything, they may feel less comfortable browsing.

Colour, Branding & Style

You don’t need a big budget to make your stall look cohesive.

Choose one or two main colours for tablecloths and signs.
Avoid busy patterns that compete with your products.
Use simple props that match your brand (e.g. timber crates, greenery, fabric).
Keep your overall look tidy, calm and welcoming.

Small touches like matching tablecloths, neat signage and consistent price tags can instantly lift how professional your stall feels.

Accessibility & Customer Comfort

We want stalls to be easy for everyone to navigate.

Keep walkways clear for prams, wheelchairs and mobility aids.
Avoid boxes, bags or storage blocking the front of your stall.
Place popular items within easy reach, not only high up or at the back.
Make sure pricing is large enough to read without leaning in too close.

A comfortable browsing experience encourages people to stay longer and explore more.

Lighting & Afternoon Markets

For afternoon and early evening markets, lighting can help your stall stand out.

Use battery-powered LED lights or fairy lights (no trip hazards).
Light up product areas you most want people to see.
Avoid shining lights directly into customers’ eyes.
Ensure any cables or battery packs are tucked away safely.

Good lighting adds warmth, atmosphere and helps customers see detail in your products.

Weather-Proof Your Display

Stall presentation needs to work in real conditions – not just in perfect weather.

Use clips or pegs to secure tablecloths so they don’t flap in the wind.
Keep important signage laminated or in protectors.
Use containers with lids for items that must stay dry.
Avoid very light props or décor that might blow away easily.

If bad weather sets in, keep your layout as simple and safe as possible.

Photos & Social Media Presentation

Your stall layout can also support your online marketing.

Once set up, take a clear photo of your stall.
Capture close-ups of your best displays or featured products.
Use these photos for social media posts before, during and after the market.

Consistent photos of your stall help customers recognise you at future events.

Keep It Tidy Throughout the Day

A tidy stall feels more inviting and easier to shop.

Regularly straighten products, refill gaps and fix moved price tags.
Wipe up any spills quickly.
Store extra stock neatly in tubs or crates under your table or behind your stall.
Avoid eating directly over your display space.

Small resets during the day keep your stall looking fresh.

Quick Stall Layout & Presentation Checklist

Business name sign is clearly visible
Tablecloths neat and clipped if windy
Display uses height and levels
Prices clearly shown on all items or sections
Walkways and front of stall are clear
Key products placed at eye level
Colours and props feel consistent with my brand
Stall looks tidy from a distance
Photos taken of my stall for social media

Disclaimer

This webpage provides general advice only. Stall design, layout choices and business decisions may vary depending on your individual circumstances and products. Please seek professional or expert advice before making your final decisions.