BUNINYONG CHRISTMAS VILLAGE MARKET 6TH DECEMBER FROM 1PM TO 5PM
Before the Market – Build Excitement
Share on Social Media
Post on your favourite platforms (Facebook, Instagram, TikTok, etc.):
- A photo of your products
- A behind-the-scenes shot (making, packing, or setting up at home)
- A reminder of the date, time and location
Tag the Market
When you post, remember to:
- Tag @buninyong_market_official (update to your exact handle)
- Use location tags: Buninyong, Buninyong Village Market, Buninyong Town Hall
This helps your customers find you and allows the market to share or repost your content
Use Hashtags
Hashtags make your posts easier to discover. You could use:
- #buninyongmarket
- #buninyongvillagemarket
- #visitballarat
- #visitbuninyong
- #shoplocalballarat
- Plus a product tag like #handmadejewellery #candles #artprints #localfood
On the Day – Be Visible & Engaging
Take Photos & Short Videos
Make Your Stall Easy to Find
Make Your Stall Easy to Find
- A wide shot of your full stall
- Close-ups of your favourite products
- A short video pan of your setup
- A quick selfie or photo with your customers’ permission
Make Your Stall Easy to Find
Make Your Stall Easy to Find
Make Your Stall Easy to Find
Offline marketing is just as important:
- Clearly display your business name on a sign or banner
- Use a chalkboard or sign with your name, your products, your socials (e.g. Instagram: @yourbusinessname)
Use branded tablecloths, colours or logo where you can
The relationship doesn’t end when the market closes.
After the Market – Keep in Touch
Follow-Up Ideas
- Post a “thank you” message to everyone who visited your stall
- Share which products were most popular
- Let people know when and where you’ll be next
Make It Easy to Stay Connected
Give customers a simple way to find you again.
Simple Tools to Use
- Business cards with your name, product type and contact details
- A QR code on a sign that links to your website or Instagram
- A small email sign-up sheet for people who want to hear about new products or future markets
Even one of these can make a big difference in turning a one-off sale into a repeat customer.
Customers love to know the story behind your products.
TELL YOUR STORY
Share things like:
- How you started your business
- Where your products are made
- What inspires your designs or flavours
- How buying local supports your family or community
You can share your story:
- On your stall sign
- In a short social media post
- In person when chatting to customers
Simple Offers & Specials
You don’t need big discounts – small, thoughtful offers work well.
Ideas include:
- “Market Day Special” price on selected items
- Buy 2, save a little (e.g. 2 for $25)
- Bundle packs (e.g. candle + melt + diffuser)
- A small freebie with purchase (while stocks last)
Make sure your offer is clearly signed so customers can see it from a distance.
Other stallholders can be part of your marketing too.
Collaborate & Support Each Other
- Tag fellow stallholders in your posts (with their permission)
- Share each other’s stories and products online
- Send customers to neighbouring stalls: “If you like this, you might also love the stall next door.”
This builds community and improves the experience for visitors.